Sophistication more than anything is a sense of personal style coupled with class and driven by the desire to expand. The need to expand fuels personal style world wide, no company more envisions modern casual sophistication than Emporio Armani, the Italian designer with worldwide renown and an international fashion empire. The Armani brand watches developed into a multimillion-dollar business that graces the bodies of some of the world's most famous people. Wheater its perfumes, extravagant clothes or fashions accessories, the Armani brand leads the way in fashion. Nowhere is this more apparent than in its latest timepiece collections which are making the rounds of all the fashion magazines.

The Armani Ladies watch line as truly unique designs that are on the cutting edge, the AR5750 women watch boasts a checker broad design on a wide bracelet with Armani's signature logo etched throughout. Signature is classical sophistication at a reasonable price for less than 150 pounds. The ladies' line series also has the lovely AR5710 that features a rose gold dial in a stainless steel case. It is affordable priced at less than 200 pounds.

The Armani Men's timepiece models feature watches sport watches such as the AR0628, a stainless steel brand with a black and sliver dial and retails at less than 180. The brightest and newness Armani Men's pieces feature evolving chronograph technology such as the AR0321 that comes in a rose gold plated crown and black croco leather straps.

Emporio Armani's worldwide recognition will continue to expand as the firm couples its drive for sophistication with classic fashion sense.

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Emporio Armani watches at My Designer Watches.