Often, when you see a new trend hit the marketplace, you have to wonder how long it will be before it's shuttled off to the clearance rack! However, every once in a while, you see something bound to become a fashion staple because it fits the criteria for long term popularity. My hot pick for 2007 is: Purse Charms.

What is a purse charm? It's a cross between a key chain and a cell phone charm. Clip them on your handbag straps or purse rings, they are as simple to change as a necklace, bracelet or any other piece of jewelry. There are three major categories that determine how well a trend will do in the marketplace:

• Versatility: You can literally clip these anywhere, purses, belt loops, etc. Get creative with your clipping!
• Customer Appeal: Unlimited styles, virtually any standard materials, etc.
• Wide Range of Prices: From a few dollars to tens of thousands

Evidently, some top designers feel the same. Dooney & Burke, Marc Jacobs are just two of the top designers specifically designing purse charms to sell as accessories to their handbags. So watch for more styles and colors as this jewelry trend takes off and hits the stores.

Want a quirky moment, a momento of a special occasion or a reminder of a goal? Keep it on a purse charm. It's the adult version of clipping all those keychains on your backpack as we see kids do nowadays. Purse charms can be any length and made out of any material including crystals, gold, sterling silver and wood beads. Chunky or chic, there is a style to match your mood.

It's fun, it's fabulous and it's bound to be around for a long time! This is certainly a trend that will earn it's rightful place in the fashion accessory world. And, I'm excited over this jewelry accessory, it's my choice for the 2007 Hot Jewelry Pick!

JoAnna Gilford is the Office Manager for Junky Jewelry: Create your own style with vintage and fashion jewelry at http://www.junkyjewelry.com